Easy Parts & Hard Parts

What a whirlwind. All of it. The production, the events, the promotion, the sales, the distributor relations, the branding, the media requests, the social interaction. The all of it. Some of it is easy, most of it is fun. Some of it is hard, a very small portion of it really sucks. None of this … Continued

A Lust for Lambos

So maybe by now you’ve heard that I’ve been acting like an immature child again. You might remember back in April of 2013 I tried to use Kickstarter to get a Delivery Lamborghini for which Kickstarter rightfully said no, although they did it for all the wrong reasons. Instead of citing their rules, which my project … Continued

Having a little fun: Lecture Series beer labels

Most of you may not know a little background about me: I’m a economics geek and as of Fall 2013 a retired economics prof. While I miss teaching, I definitely appreciate the additional time I have to focus on the brewery, especially as we prepare to expand. The other night I was missing teaching a … Continued

Please do not buy Freetail beers on eBay

It has been brought to my attention that someone is selling, or trying to sell, our beers on eBay. I heard about it with Ananke (which we still have bottles of sitting on our shelves) and I found a listing for a 2011 La Muerta with a starting bid of $49.99. Please do not buy … Continued

Of Dinosaurs and Dealing With Lawyers

Okay, so I don’t have a whole lot to say on this topic, but I did want to address it. Yes, I received a Cease and Desist (C&D) letter from an attorney representing another brewery over the name HOPASAURUS REX. Yes, I responded to that C&D like a child. Yes, I also had a lot … Continued

Crafting Better Businsess: Insights from the Craft Beer Industry

Here is a talk I did at TEDxSanAntonio this year. It discusses how we can look at the beer industry of how to overcome the propensity for businesses to achieve for economies of scale, thereby lessening their value to the community. Hope you enjoy it.

Aftershock of Judge Sparks’ Ruling

As seen in the post immediately preceding this one, Judge Sparks has sided with the plaintiffs, Authentic Beverage, on the 1st Ammendment claims of their lawsuit filed in Federal Court. To summarize, the ruling has the following effects: TABC cannot prohibit you from telling customers or advertising where they can buy your products TABC cannot … Continued

The Case For Three-Tier

Wait… WHAT? No, you read the title of this post correctly, The Case For Three-Tier. Disclaimer for those who are pregnant, may soon become pregnant, or suffer from a heart condition: you are about to read me make a case for the three-tier system and not in a “devil’s advocate” sort of way, but in a real … Continued