La Muerta VII Details and History (So Far)

It’s that time of year again! The weather is changing ever so slowly (highs forecast ONLY in the low 80s this week!), folks are starting to contemplate their holiday plans, and the Spurs get ready to make another run to the title. This also marks Dia de La Muerta, and the annual repost of the … Continued

Go Time.

Trust me, I know. It has felt like an eternity since we started the Freetail2 project. We officially revealed the S Presa location with an event honoring State Senator Leticia Van de Putte and State Rep Mike Villarreal on September 7, 2013 and there was months of legwork before then. It was a long, stressful, … Continued

Freetail Partners with Silver Eagle Distributors

I’ve told this story a million times, but here it is again. When I started working on building Freetail in 2006, I “borrowed” my business model from Sam┬áCalagione and Dogfish Head: start as a brewpub to build our brand, and eventually move into distribution. One small detail in this business model: a brewpub distributing in … Continued

More FT2 pics

A few more pics from FT2 as things progress  

Five Full Years, In The Books

Having closed down for the rest of 2013 about forty-five minutes ago, I thought I’d be fun to dust off the old business plan (which had a five-year projection) and play the “how good of a guesser am I?” game. If nothing else, I thought it might be a good bit of information for start-up … Continued

Dia de La Muerta 2013 Release Details

Wednesday is here and, as promised, so are the details on this year’s Dia de La Muerta. We will be selling 1,596 bottles/133 cases this year (up from 1,476 bottles/123 cases last year). Here are details on the event itself: The bottle share will start at 7:30am. We request that no one come on the … Continued

The Future of Freetail Bottle Releases (for now)

After ┬áSuper Mega Awesome Bottle Release Day, I decided we needed to rethinking bottle releases (again). This time, it isn’t because it was a fiasco or because things didn’t go well… it was because I felt we’d become a little too popular for own good. When I arrived at 7:15am for SMABRD, I was handed … Continued

Super Mega Awesome Details Repost

This is a repost of the details for Super Mega Awesome Bottle Release Day, this Saturday 9.21. We just wanted to make sure it was up top for anyone who missed it the first time. With Super Mega Awesome Bottle Release Day ’13 right around the corner, it’s about time we released the details. First … Continued

Honoring Our Friends & Unveiling Freetail2

I’m extremely please to announce and invite you all to an event this Saturday, September 7, as we formally unveil the site of our new facility and honor Representative Mike Villarreal and Senator Leticia Van de Putte, who were both instrumental leaders in finally changing those Texas beer laws. Here are the details of the … Continued